1. Pharming : Rerouting the traffic of a particular website to a bogus one.
2. Bluejacking : It refers to sending unnecessary and anonymous messages by using bluetooth enabled devices as a contact. It has been derived from bluetooth and hijacking.
3. Blogsnob : One who refuses to respond to comments on their blog from people outside their friends circle.
4. Morganisation : Organisational abilities to rescue failing firms and restore them to profits.
5. Silicon Valley Haircut : The venture capitalist replacing the founder with a professional in an IT venture.
1. He is a prominent financier, philanthropist and sponsor of professional sports. Started in business in Waco, where he opened a body-building gym, but it failed. His first success in business was in Houston real estate from the Texas oil bubble burst in the early 1980s. His interests were cricket where he funded T20 cricket tournament and philanthropy. He was the first American to be knighted by that Commonwealth nation and was presented with the honor by the then Governor-General of Antigua and Barbuda, Sir James Carlisle. In February 2009, was charged by the U.S Securities and Exchange Commission with fraud and multiple violations of U.S. securities laws for alleged "massive ongoing fraud" involving $8 billion in certificates of deposits. Identify this person.
2. In the context of recent US government action, what does TARP stand for? 3. SAAB, a global leader in offering products, services and solutions from defence to civil security, has partnered with an Indian IT services company and signed an agreement to set up an Aeronautical Development and Design Centre (ADDC). Identify the Indian partner.
4. According to a recent list released by Forbes, which company topped the list of most admired company list?
5. ET Now, the new business TV channel from Times Group stable has inked a pioneering content sharing agreement with the leading business information and news provider. Identify the news provider.
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1. This brand of whiskey was introduced by distiller Jack Daniel’s nephew Lem Motlow after Jack’s death in 1911 to symbolise mourning. It was expected to last a year but people liked it so much, it was never discontinued. Which brand are we talking about?
2. My founder’s first name is derived from the Hebrew word meaning “joining,” “attached” or “adhesion.” He was a German merchant living in San Francisco, California. In 2002, I began a close business collaboration with Wal-Mart, producing a special line for exclusive sale in Wal-Mart stores until 2006. I am joining with Google, Pacific Gas & Electric and Hollywood activists Brad Pitt and Steven Spielberg in the effort to push homosexual "marriage" in California. Who am I?
3. Which publicly traded corporation headquartered in Rockefeller Center in New York City publishes numerous textbooks and magazines, including BusinessWeek and Aviation Week, and is the parent company of Standard & Poor's and J.D. Power and Associates?
4. Which brand’s United Kingdom web site claims that "Brits drink over 30 pints of the Amber Nectar every second”?
5. Designer Hans Hulsbosch has created its new brand identity. The new image will be rolled out across its outlets across Australia and New Zealand in all exterior and interior signage, staff outfits, stationery, packaging and all forms of marketing. Hulsbosch developed the new logo combining the three key elements of the famous strap-line. An alpahet, the colour green and fruit for ‘the fresh food’ and a person with arms in the air – food is energy for ‘people’. Identify.
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1. An alumnus of St. Stephen College, Delhi. He is an IAS officer of the 1969 batch. His last posting in the Civil Service was that of Union Information and Broadcasting Secretary. He has authored two books on Mother Teresa and a Report on the rehabilitation of the leprosy affected in India. He was also presented the Mazzini award by the Government of Italy in recognition of his efforts to forge a new relationship with Italy and strengthening existing bonds. Identify this person.
2. X unveiled its "luxury" Adamo laptop calling it the world's thinnest notebook as it seeks to compete in the high-end ultraportable market defined by Apple Inc’s MacBook Air. Adamo name is taken from the Latin for "to fall in love with." The sleek, aluminum-encased notebook is 0.65-inches thick and comes with a 13.4-inch screen and a 128-gigabyte solid-state drive. Name X?
3. Global Trend Retail (GTR) will set up ‘Bungee’ stores across the country that will house two Disney brands- Disney Baby and Disney Jeans. The company will bring in characters such as baby Mickey Mouse, baby Donald Duck, Pooh and Tigger among others. GTR is in partnership with the Jalan family, the promoters of Mumbai-based Prakash Cotton Mills and which other company?
4. A leading player in the country’s mineral water, confectionary and beverage business, has firmed up plans to reposition its 24-year old brand. The company has decided to invest Rs.10 cr in the next fiscal in the brand and has roped in Creativeland Asia (CLA) to work on the repositioning exercise. The company has also decided to expand capacity of its mineral water which is sold under the brand name Bailey. Name the company.
5. Wipro Infotech has launched a premium and stylish range of notebooks for the Indian market. The range is targeted for the globe trotting, trend setting Indians, who believe in making a difference, and embody the spirit of bold new India. The new range comes with enhanced security features, including hard disk user password protection that helps to secure data and interface security lock. What is it named as?
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Who has replaced Sushmita Sen as the new brand ambassador of Pantene Shampoo?
Who has been appointed as the brand ambassador for Levi Strauss' 'Signature' collection? He was recently appointed as the brand ambassador for Pioneer and also endorses VIP luggage.
Chewing gum maker Wrigley has roped in which Bollywood star as the brand ambassador for its sugar-free brand Wrigley's Orbit?
Which company has signed Indian left handed batsmen Gautam Gambhir as its brand ambassador in the company’s new ‘ Open Happiness ’ campaign?
Ford India has engaged which bollywood star as the new brand ambassador for its SUV, Endeavour? The Endeavour has been the highest selling SUV in 2008. This premium SUV is synonymous with style, power, success, performance and adventure.
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
Saurabh and Varun are second year students of Praxis Business School, Kolkata.
Saurabh Aggarwal is an Electronics & Telecommunication engineer from Indraprastha University, Delhi and Varun Batra is an Mechanical engineer from G.H.Raisoni College of Engineering, Nagpur.
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