1. Which theory was proposed in this book ?
Friday, March 20, 2009
Alpha Intact I
Identify A - H.
- Prior to 1998, ‘A’ traded under a single alphabet ticker (C) on the NYSE.
- In the 1930s, ‘A’ created a formal vehicle parts division under the brand name ‘B’ with the result that B remains a colloquial term for vehicles produced by ‘A’.
- ‘C’ is an American businessman associated with ‘A’. In May 1982, Ronald Reagan appointed ‘C’ to head the Statue of Liberty-Ellis Island Foundation, which was created to raise funds for the renovation and preservation of the Statue of Liberty. ‘C’ continues to serve on the board of the foundation.
- From 1998 to 2007, ‘A’ was part of ‘D’. ‘D’ is involved in a joint project with Archer Daniels Midland Company and Bayer CropScience to develop jatropha as a biofuel .
- ‘A’ is now part of an American private equity firm ‘E’.
- ‘A’ has collaborated with ‘F’ of India: F's ‘G’ will be sold through A's Global Electric Motorcars division.
- ‘A’ is famous for ‘H’ – architecture by William Van Alen.
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Alpha Intact
Wednesday, March 18, 2009
Buzzwords Intact I
1. Egosurfing : It is the practice of searching for one's own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear.
2. Fuel Collar Worker : Those either in the travel industry or who very regularly travel as apart of their job, i.e. door to door salesmen, field salesmen, airline pilots, etc. They spend the bulk of their time traveling.
3. Xerox subsidy : Euphemism for swiping free photocopies from one's workplace.
4. Boss-spasming : It means suddenly looking busy as a manager enters the room.
5. Grass ceiling : The disadvantage ladies might face in scaling the corporate ladder because of golf.
2. Fuel Collar Worker : Those either in the travel industry or who very regularly travel as apart of their job, i.e. door to door salesmen, field salesmen, airline pilots, etc. They spend the bulk of their time traveling.
3. Xerox subsidy : Euphemism for swiping free photocopies from one's workplace.
4. Boss-spasming : It means suddenly looking busy as a manager enters the room.
5. Grass ceiling : The disadvantage ladies might face in scaling the corporate ladder because of golf.
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Buzzwords Intact
Brand Intact I
Theme : Fast food restaurant chains
1. This UK based chain of hamburger restaurants gets its name from the Popeye cartoons created by Elzie Crisler Segar. Which chain are we talking about?
1. This UK based chain of hamburger restaurants gets its name from the Popeye cartoons created by Elzie Crisler Segar. Which chain are we talking about?
2. This university is on an 80 acre (320,000 m²) campus. 19 full-time international resident instructors teach students from more than 119 countries. The state-of-the-art facility includes 13 teaching rooms, a 300 seat auditorium, 12 interactive education team rooms, and 3 kitchen labs. Which university are we talking about?
3. In 1972, they started the tradition of celebrating every Thursday night like a New Year’s Eve party, with champagne, confetti and noisemakers. Which chain are we talking about?
4. On April 1, 1996, this restaurant chain took out a full-page advertisement in The New York Times announcing that they had purchased the Liberty Bell to "reduce the country's debt" and renamed it. Thousands of people who did not immediately understand the press release as an April Fool's Day hoax protested. Which restaurant chain are we talking about?
5. It shares its name with a song recorded by The Rolling Stones in 1966, released in January 1967. In April 1982, it became part of the Specialty Restaurant Division of Morrison, Inc. Name this American casual dining restaurant chain that began re-branding itself, moving out of the "bar-and-grill" segment of the industry in 2007.
Please post your answers as comments. The correct answers will be posted within 3 days in the comment section only. ( Answers have been posted )
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Brand Intact
Current Intact II
1. Which Indian business group announced its foray into the baby care segment with the launch of ‘Puretta’, natural and biodegradable baby wipes? The Puretta range includes Complete Cleaning Wipes, Germ Shield Wipes and Skin Nourishing Wipes.
2. Which company rolled out its hand-sculpted mobile phone named ‘Aura’, which is priced at Rs 1,11,492? Targeted at trend-setter Indian, the new luxury and stylish handset was launched by Bollywood superstar Abhishek Bachchan in Mumbai.
3. United States President Barack Obama named him as the Federal Chief Information Officer at the White House. Formerly served as the Chief Technology Officer for the District of Columbia, and was responsible for technology operations and strategy for 86 agencies. He has been recognized among the top 25 CTO's in the country and as the 2008 IT Executive of the Year for his pioneering work to drive transparency, engage citizens and lower the cost of government operations. Who are we talking about?
4. 140 yr old American Fashion magazine’s ‘Hearst Corporation’ through a licensing agreement with ‘India Today Group’ is to launch a high-end fashion magazine in India. Name the magazine?
5. Which sports brand is the official apparel partner of BCCI which recently launched the Indian cricket team’s new ‘dry-fit technology’ uniform for one day internationals? The team also sported the new uniform, having a tricolor design on bold blue backround during the ODI series against New Zealand.
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
2. Which company rolled out its hand-sculpted mobile phone named ‘Aura’, which is priced at Rs 1,11,492? Targeted at trend-setter Indian, the new luxury and stylish handset was launched by Bollywood superstar Abhishek Bachchan in Mumbai.
3. United States President Barack Obama named him as the Federal Chief Information Officer at the White House. Formerly served as the Chief Technology Officer for the District of Columbia, and was responsible for technology operations and strategy for 86 agencies. He has been recognized among the top 25 CTO's in the country and as the 2008 IT Executive of the Year for his pioneering work to drive transparency, engage citizens and lower the cost of government operations. Who are we talking about?
4. 140 yr old American Fashion magazine’s ‘Hearst Corporation’ through a licensing agreement with ‘India Today Group’ is to launch a high-end fashion magazine in India. Name the magazine?
5. Which sports brand is the official apparel partner of BCCI which recently launched the Indian cricket team’s new ‘dry-fit technology’ uniform for one day internationals? The team also sported the new uniform, having a tricolor design on bold blue backround during the ODI series against New Zealand.
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
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Current Intact
Monday, March 16, 2009
Tata Crucible Campus 2009 (Kolkata)
Tata Crucible 09 Kolkata
For saving the pdf, go to More -> Save Document.
For saving the pdf, go to More -> Save Document.
Logo Intact I
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
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Logo Intact
Sunday, March 15, 2009
Current Intact I
1. According to a six monthly, Global Financial Centres Index (GFCI) compiled by independent think tank Z/Yen group, which is the world’s top global financial centre?
2. In Andhra Pradesh, Pepsi roped in a celebrity’s son as a brand ambassador for Pepsi as part of the company’s ongoing youngistan campaign. Identify this actor or his father.
3. Future group has inked a 50:50 JV deal with which lifestyle products company under the brand name ‘HOLII’ ?
4. Which pharma giant has planned to launch 600 smoking cessation clinics across the country? They will partner with Max Healthcare to run the cessation clinics in and around New Delhi.
5. Vijayalakshmi Pandit was the first women ambassador in US. Who is the second (recently in the news)?
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
2. In Andhra Pradesh, Pepsi roped in a celebrity’s son as a brand ambassador for Pepsi as part of the company’s ongoing youngistan campaign. Identify this actor or his father.
3. Future group has inked a 50:50 JV deal with which lifestyle products company under the brand name ‘HOLII’ ?
4. Which pharma giant has planned to launch 600 smoking cessation clinics across the country? They will partner with Max Healthcare to run the cessation clinics in and around New Delhi.
5. Vijayalakshmi Pandit was the first women ambassador in US. Who is the second (recently in the news)?
Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. ( Answers have been posted )
Labels:
Current Intact
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