Thursday, August 13, 2009

Brand Ambassador Intact III

Posting some questions after a verrry long time...

1. Bollywood star Chitrangada Singh has been roped in as the brand ambassador for this brand and will be launching a 360 degree marketing campaign -- 'Thodi Sharafat, Thodi Shararat' -- involving TV, print and outdoor media for the brand. Which brand are we talking about?

2. Speaking on her association with Yakult, she said, 'Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity.” Who spoke about her association with Yakult?

3. The new range, launched at the Dabur headquarters at Sahibabad (UP), has roped in Bollywood actor Vidya Balan as the face of the brand. Identify the new range.

4. FritoLay India has signed which cricketer as its third brand ambassador, rolling out a consolidated promotion exercise across all brands and sharpening focus on premium brand Stax?

5. Which casual dining chain has roped in Bollywood star Lara Dutta to promote its newly launched ‘Cheesy Bites’ range?

Please post your answers as comments.

Correct Answers:

1. Fritolay's ALIVA
2. Kajol
3. Uveda
4. MS Dhoni
5. Pizza Hut