Brand Ambassador Intact II

1. After Hollywood actresses Halle Berry, Jennifer Connelly and Jessica Alba, who is the new global brand ambassador of cosmetic company Revlon?

2. Regarding Sonali’s association with the brand, a company official said, "Of the entire breed of Bollywood actresses, we found Sonali to be the eternal best. Plus, she also spells class and exquisiteness that has always been associated with our brand." Which company’s official said this?

3. The theme of this marketing campaign is: ‘Just pick up the phone, don’t wait…go for it’. Hrithik Roshan is the new brand ambassador for it. Whose marketing campaign?

4. "I am excited to be associated with an iconic youth brand like Pepsi. It is certainly a great privilege to join Pepsi's league of such eminent achievers. Being a sportsman, I have always been a believer in 'Youngistaan's' core philosophy - Chaho Toh Sab Kuch Hai Aasan". Whose words?

5. Who has been roped in as the new brand ambassador of Kaya Skin Care Ltd?

Please post your answers as comments.

Correct Answers :
1. Jessica Biel
2. Surya Bulbs and Tubes
3. Reliance Mobile
4. Boxer Vijender
5. Riddhima Kapoor Sahni

Brand Intact III

1. It exits the iconic glass bottle at .028 miles per hour. If its viscosity is greater than this speed, it is rejected for sale. What are we talking about?

2. Which Canadian cheese company became a component of the Dow Jones Industrial Average on September 22, 2008, replacing American International Group ?

3. Designer Hans Hulsbosch has created its new brand identity. The new image will be rolled out across its 780 outlets across Australia and New Zealand in all exterior and interior signage, staff outfits, stationery, packaging and all forms of marketing. Hulsbosch developed the new logo combining the three key elements of the famous strap-line. An alpahet, the colour green and fruit for ‘the fresh food’ and a person with arms in the air – food is energy for ‘people’. Identify.

4. What was started by PS Hariharan in 1961 and is characterised by its salmon-pink color ?

5. Which brand was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent company, as a result of a spin-off from PepsiCo? In February 1, 2006, became the first official sponsor of the Kentucky Derby.

Please post your answers as comments.

Correct Answers :
1. Heinz Ketchup
2. Kraft Foods
3. Woolworths
4. Economic Times
5. Yum! Brands

Personalities Intact-I

Identify these personalities.

PI-1

PI-2

PI-3

PI-4

PI-5

Please post your answers as comments.

Correct Answers :
1. Jerry Rao - Serial Entrepreneur
2. Paul Polman - Unilever CEO
3. Rakesh Mohan - Ex Deputy RBI Governor
4. Renuka Ramnath - ICICI Ventures
5. Vivek Paul - Ex Wipro Executive

Monthly Potpourri - May 2009

Alpha Intact III

Identify A - J.

1. The name ‘A’ comes from ‘B’, a classic American novel about the 19th century whaling industry.

2. English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker were the original founding partners of ‘A’.

3. According to Valerie O'Neil, a spokeswoman, the logo of ‘A’ is an image of a ‘C’.

4. ‘D’ joined ‘A’ as director of retail operations and marketing in 1982. Before joining ‘A’, a sales representative for Hammerplast, a Swedish company supplying ‘A’.

5. After graduating with a bachelor’s degree in business in 1975, ‘D’ immediately began working in the sales and marketing division of ‘E’.

6. ‘D’ co-founded ‘F’, an investment group, in 1998 with Dan Levitan.

7. ‘D’ is also the former owner of an American professional basketball ‘G’.

8. ‘H’ is the brand name of A‘s retail music concept.

9. ‘I’, a brand of bottled water acquired by ‘A’ in 2005, is sold at locations throughout North America.

10. In 2006 the company created by ‘A’, produced a film ‘J’ written and directed by Doug Atchison.

Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only.

Connect Intact III

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Connect Intact III-5

Please post your answers as comments.

Correct Answers:
1. Wyeth Pharmaceuticals
2. Google
3. Ray-Ban
4. Lee Iaococca
5. Victoria Bitter

Current Intact VIII

Q.1 Which global fashion and luxury goods player announced its entry into Indian market with plans to make the company’s premium perfumes available in around dozen shops in major cities?

Q.2 Manchester United has inked a 5 year multi-million deal with which Indian telecom service provider?

Q.3 Which FMCG company is all set to foray into the restaurant business by mulling a fast food joint in Puducherry? This company has also recently forayed into packaged liquid milk segment, acquiring a dairy plant in Kancheepuram district.

Q.4 Identify this mascot and the event.
Q.5 X announced a JV with EADS Defence & security , a sister company of EADS, the European group that makes Airbus jets, in the field of high-technology military applications. Identify X.

Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. (Answers have been posted)

Ad Intact II

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Ad Intact II-2

Ad Intact II-3Ad Intact II-4Ad Intact II- 5

Please post your answers as comments. The correct answers will be posted within 3 days in the comment's section only. (Answers have been posted)